The Undercode Brief
Executive insight on websites, SEO, and development.
Written for decision-makers who want clarity, not a sales pitch.
I’m Serge, CEO of TechSpokes. I started at the very bottom of the hospitality industry in 2000, focused on vacation rentals and website development in 2008, and have been leading as CTO and CEO for 17 years.
- Understand how websites, SEO, and developers really work.
- Judge technology and vendors with more confidence.
- Apply clear frameworks that save time and money.
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What you get
- One short brief per week.
- Real findings from two decades of work across service, tech, and leadership.
- Reader replies help shape future topics.
Who it’s for
Owners, executives, and marketing leads in hospitality, travel, and beyond—anyone who depends on technology but prefers straight facts over sales talk.
Why me
With a background in service, engineering, linguistics, and AI, I connect the dots between people, systems, and communication—turning complex experience into simple, practical insight.