Blog category
This category focuses on improving the performance of vacation rental websites through better design, structure, and data use. The aim is to help managers increase direct bookings, improve user experience, and build long-term visibility without relying heavily on OTAs.
Each article breaks down practical ways to refine your site, from faster page loads and clear navigation to optimized content and conversion tracking. The insights come from real results in the vacation rental industry and show how small website improvements can deliver measurable business growth.
A fresh look at vacation rental favorites and their effect on direct bookings, showing why cookie-based wish lists act as a reservation conversion killer and when identity-based lists do actually work.
A deep look at vacation rental website conversions — exposing hidden UX, SEO, and booking engine issues that shape guest trust and direct booking success.